GAWAN FASHION

Gawan Fashion is an established fashion business in Ghana. It has been in existence for over a decade. Our business model is based on creativity, quality delivery and customer relations in Ghana's rapidly emerging fashion industry. Due to the company's decision to serve varying customer needs and still deliver quality within time, we have expanded our workforce and machinery to meet demand and expectations of our target market. The founder is Yakubu Gawan who also serves as the Chief Executive Officer (CEO). His journey in fashion began on 28th May, 1998 as an apprentice. Gawan Fashion was eventually established in 2006. The young CEO has led the company into being a well-established member of Ghana National Chamber of Commerce and Industry (GNCCI). He has also represented his company on various international business networking platforms as well as conferences, business festivals and exhibitions. He aims to expand and diversify the company’s activities, in order to accomplish greater successes.

Mission

Our mission is to build permanent relationship with our clients and customers by pursuing business through creativity, innovation and skill development and to deliver authentic and high value clothing line products for customers of all ages.

We attached professionalism and creativity in manufacturing embroidery, hand work, “joromi” and fabric combinations that attract the eye of the clients.

Vision

Our vision is to stay committed in building good relationship with all our clients that will distinguish us from other clothing line through reliable brand that we innovate, to suite clothing needs of our customers in Ghana and beyond.

 Core Values

• Respect: We believe in treating our customers with respect and faith.
• Creativity: We grow through creativity, invention, innovation and social development.
• Integrity: We incorporate honesty, integrity and business ethics into all aspects of our business activities.

• Accountability: We personally account for delivering on all our commitments.
• Teamwork: We work together across all levels of customers to help the company achieve its mission.
• Customer Commitment

We want to develop relationship that will impact positively on our customers.

Goals

Our goals include:

• Expansion in the field of fashion designing and clothing, and developing a strong base of key customers.
• Increasing the assets and investments of the company to support the development of services.

Building a good reputation in the field of fashion designing and clothing in order to become a key player in the industry across Africa and beyond.

COMPANY STRATEGY

By offering something special or unique through our fashion brand, consumers may be more inclined to purchase your product over a competitor's. This could be achieved by producing clothes made out of a new type of fabric, sewing our clothing in a special way or using creative new graphics or sayings on our clothing. Our advertising strategy also includes working with broadcast media organizations, to provide clothing for television presenters which in effect sells our brand locally and internationally.

SCOPE OF OUR WORK
Gawan Fashion conducts skills training. We also as well as export our clothing. The company undertakes contractual uniform clothing, designing for various organizations including schools.

PRODUCT QUALITY

Our clothing line has both local and international recognition and approval. The health and safety of our staff is of paramount interest to the management of the company. We bear in mind good environmental practices to ensure that our customers receive products of best quality.

FACILITIES

The company operate from its own well-furnished workplace with innovative sewing logistics for better performance of administrative duties.

EXPERIENCE

The company has put in place advertising strategy to help promote the products of the company. We give out souvenirs such as branded key holders and openers to encourage sales. The company charges very small mark up on total cost of production which may be subject to discount based on either on the period of payment or quantity purchased or both.